Top 3 Digital Marketing Trends in 2024
The digital marketing world is always evolving, staying on top of trends is essential for growing and sustaining your small business.
Let’s take a look at the top 3 trends for 2024:
AI and Automation
Video and Live Streaming
Privacy and Data
AI and Automation:
Interest in AI and the Use of AI Tools is Growing Rapidly: Artificial Intelligence (AI) is revolutionizing digital marketing by enabling more personalized customer experiences. AI tools can analyze vast amounts of data to predict customer behaviour, automate customer service through chatbots, and optimize ad campaigns in real-time. Marketers are increasingly leveraging AI for content creation, social listening, and predictive analytics to enhance customer engagement and ROI.
That being said, AI shouldn't replace your entire content team. Your consumers won't want this and neither will platforms like Google.
So, if you can't create all of your content with AI, how can you still use it to your best advantage in your content plan?
Among marketers who use generative AI to write copy, just 6% use it to write the entire piece of content for them, 45% use it for ideas/inspiration, 31% use it for an outline, and 18% use it for a first draft.
Additionally, 95% of marketers who use generative AI to write copy end up editing the text, with 44% making significant changes.
When it comes to overall AI implementation:
53% of marketers have integrated it into their daily workflow or within as-needed tasks.
10% are still in the experimentation phase.
36% don’t use AI at all - but 38% of these marketers will start in 2024.
To learn more about AI and Automation and why your business should consider it as part of your digital strategy check out our full blog here.
Video and Live Streaming:
Video content continues to dominate, particularly with the growing popularity of short-form videos on platforms like TikTok, Instagram Reels and Youtube’s newest format: Shorts.
Live streaming is also gaining traction, once again, as it provides an authentic and interactive way to engage with audiences. Brands are using live video for product launches, Q&A sessions, and behind-the-scenes content, capitalizing on its ability to create real-time engagement.
To learn more about YouTube Shorts and why your business should consider it as part of your digital strategy check out our full blog here.
Privacy and Data:
With increased regulations like General Data Protection Regulation (GDPR) and consumer awareness about data privacy, marketers are focusing more on ethical data collection and transparency.
First-party data is becoming crucial as third-party cookies phase out, prompting brands to invest in building direct relationships with their customers through consent-based data collection methods like email marketing and loyalty programs.
To learn more about Third Party Cookies and what this means for users and advertisers check out our full blog here.
Need help navigating these changes? Reach out and lets chat!
