Your Guide to Creating a Social Media Journey
Social media is more than just a platform for posting content—it’s a powerful tool for building relationships with your audience. But with so much noise on social media, how do you ensure your message stands out? The answer lies in creating a social media journey or drip campaign.
A social media journey is a strategic sequence of posts, stories, and interactions designed to guide your audience through a specific path, whether that’s raising awareness, driving conversions, or building loyalty. At Peak Planning and Creative, we specialize in crafting social media journeys that engage, nurture, and convert. In this blog, we’ll show you how to create a social media journey that delivers real results.
The Power of Email Journeys: How to Nurture Leads and Build Lasting Relationships
In today’s digital age, email remains one of the most effective tools for engaging with your audience. But sending random, one-off emails isn’t enough to drive meaningful results. To truly connect with your customers and guide them toward conversion, you need a well-crafted email journey.
At Peak Planning and Creative, we specialize in designing email journeys that nurture leads, build trust, and drive action. In this blog, we’ll explore what an email journey is, why it’s important, and how to create one that delivers real results.
Sales Funnels vs. Customer Journey Mapping
At Peak Planning and Creative, we often get asked about the difference between mapping a sales funnel and mapping a customer journey. While both tools are essential for understanding and improving the customer experience, they serve distinct purposes and focus on different aspects of the customer’s interaction with your brand.
In this blog, we’ll break down the key differences between the two, explain why each is important, and show how they can work together to drive better business outcomes.
Understanding your Sales Funnel
At Peak Planning and Creative, we understand that a well-defined sales funnel is the backbone of any successful business. It’s not just about attracting leads—it’s about guiding them through a seamless journey that builds trust, addresses their needs, and ultimately converts them into loyal customers. But how do you ensure your sales funnel is as effective as possible? The answer lies in mapping your sales funnel.
In this blog, we’ll explore what a sales funnel is, why mapping it is crucial, and how we at Peak Planning and Creative use this process to help our clients optimize their sales processes and drive measurable results.
Intro to Customer Journey Mapping
At Peak Planning and Creative, we believe that understanding your customers is the key to delivering exceptional experiences. One of the most powerful tools we use to achieve this is journey mapping. Journey mapping allows us to visualize the entire customer experience, from the first interaction to post-purchase follow-up, and identify opportunities to make every touchpoint more meaningful and seamless.
In this blog, we’ll dive into what journey mapping is, why it’s so important, and how we use it at Peak Planning and Creative to help our clients create unforgettable customer experiences.
How Customer Personas Tie Into Journey Mapping
Customer personas and journey mapping are two powerful tools that, when used together, can transform the way you understand and engage with your audience. While customer personas help you who your customers are, journey mapping helps you understand how they interact with your brand at every stage of their experience. Together, they provide a comprehensive view of your customers’ needs, behaviours, and pain points, enabling you to create more personalized and effective strategies.
Let’s Get Personal with Customer Personas
In today’s competitive business landscape, understanding your customers is more important than ever. But how do you truly get inside the minds of your audience? Enter customer personas—a powerful tool that helps businesses connect with their customers on a deeper level. In this blog, we’ll explore what customer personas are, why they’re essential, how to create them, and even provide a template framework to get you started.
What is a MAP? Understanding Minimum Advertised Pricing and Its Impact on Retail
If you’ve ever shopped for outdoor gear or other specialty products, you may have noticed that prices for the same item are often identical across different retailers, whether you’re browsing online or in-store. This isn’t a coincidence—it’s the result of something called MAP pricing.
Optimizing E-E-A-T for SEO
The importance of Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines is growing. Content needs to demonstrate expertise and be authored by credible sources. Additionally, backlinks from authoritative sites and positive online reputation signals are more critical for ranking.
Google SGE and what this means for SEO
Google’s Search Generative Experience (SGE) is transforming the search experience with generative AI. The goal is to provide more relevant and comprehensive information to users based on questions. SGE also provides relevant links and has a conversational mode where users can follow up with more questions – in essence, have a conversation with Google.
The experience is due to be rolled out in 2024 and these new ‘AI snapshots’ will likely have a huge impact on search. From a traffic perspective, we are anticipating this could potentially decrease clickthrough rates for websites, which is scary for us in SEO.
Third Party Cookies are being phased out - what does this mean?
Third-party cookies have been a central tool for online advertising and tracking user behaviour across websites, but significant changes are occurring that will impact how they are used—or not used—in the future. Here's a breakdown of what's happening with third-party cookies and what it means for users, advertisers, and the broader digital ecosystem.
Why should your business be on YouTube Shorts?
YouTube Shorts, a short-form video feature launched by YouTube in response to the popularity of platforms like TikTok, has rapidly gained traction since its introduction. This format allows users to create and share videos up to 60 seconds long, often featuring catchy music, creative editing, and viral trends.
Digital Marketing meets AI 🤝
AI shouldn't replace your entire content team. Your consumers won't want this and neither will platforms like Google.
So, if you can't create all of your content with AI, how can you still use it to your best advantage in your content plan?
Among marketers who use generative AI to write copy, just 6% use it to write the entire piece of content for them, 45% use it for ideas/inspiration, 31% use it for an outline, and 18% use it for a first draft.
Additionally, 95% of marketers who use generative AI to write copy end up editing the text, with 44% making significant changes.
Top 3 Digital Marketing Trends in 2024
The digital marketing world is always evolving, staying on top of trends is essential for growing and sustaining your small business.
Let’s take a look at the top 3 trends for 2024:
AI and Automation
Video and Live Streaming
Privacy and Data