Digital Marketing meets AI 🤝

AI shouldn't replace your entire content team. Your consumers won't want this and neither will platforms like Google.

So, if you can't create all of your content with AI, how can you still use it to your best advantage in your content plan?

• Among marketers who use generative AI to write copy, just 6% use it to write the entire piece of content for them, 45% use it for ideas/inspiration, 31% use it for an outline, and 18% use it for a first draft.

• Additionally, 95% of marketers who use generative AI to write copy end up editing the text, with 44% making significant changes.