Your Guide to Creating a Social Media Journey
Social media is more than just a platform for posting content—it’s a powerful tool for building relationships with your audience. But with so much noise on social media, how do you ensure your message stands out? The answer lies in creating a social media journey or drip campaign.
A social media journey is a strategic sequence of posts, stories, and interactions designed to guide your audience through a specific path, whether that’s raising awareness, driving conversions, or building loyalty. At Peak Planning and Creative, we specialize in crafting social media journeys that engage, nurture, and convert. In this blog, we’ll show you how to create a social media journey that delivers real results.
The Power of Email Journeys: How to Nurture Leads and Build Lasting Relationships
In today’s digital age, email remains one of the most effective tools for engaging with your audience. But sending random, one-off emails isn’t enough to drive meaningful results. To truly connect with your customers and guide them toward conversion, you need a well-crafted email journey.
At Peak Planning and Creative, we specialize in designing email journeys that nurture leads, build trust, and drive action. In this blog, we’ll explore what an email journey is, why it’s important, and how to create one that delivers real results.
Digital Marketing meets AI 🤝
AI shouldn't replace your entire content team. Your consumers won't want this and neither will platforms like Google.
So, if you can't create all of your content with AI, how can you still use it to your best advantage in your content plan?
Among marketers who use generative AI to write copy, just 6% use it to write the entire piece of content for them, 45% use it for ideas/inspiration, 31% use it for an outline, and 18% use it for a first draft.
Additionally, 95% of marketers who use generative AI to write copy end up editing the text, with 44% making significant changes.